Ford brought some great news for potential buyers of its F-150 Lightning: a whopping $15,000 incentive. That's right, the electric behemoth of a truck just got a lot more affordable. If you're in the camp of "I've been considering this, but..." – now might be the time to strike.
On the 2023 F-150 Lightning Platinum trim, there's a $7,500 retail purchase incentive. And if you're thinking of leasing instead of buying, there's an equal amount available in Red Carpet Lease customer cash. But if Platinum is a bit too rich for your wallet, don't worry. The Lariat offers a $7,500 incentive for purchases, and $5,000 for those of you keen on leasing. The XLT got a relatively tame $1,500 off for both leasing and buying. Sadly the Pro model gets not discounts at this point.
The F-150 Lightning still qualifies for the full $7,500 tax credit. Even the high-end Platinum trim, priced a tad above $80,000, can see combined savings up to $15,000 and you can enjoy these perks up until January 2.
Ford's been seeing a dip in its electric pickup sales. The company managed to sell 3,503 units between July and September, which is a 45% nosedive from last year. Ford says it is not for lack of demand though and is looking to get production up and running, making up for the six-week halt, with a goal of expanding their Rouge Electric Vehicle Center.
For those of you who like a little extra spice, Ford’s not stopping at incentives. The company introduced a new "Flash" trim for 2024. It boasts 320 miles of range, a state-of-the-art tech interior, and a heat pump – all starting at a fiver under $70,000. Think of it as a beautiful mashup of features from the XLT and Lariat trims, offering the best of both worlds.
If they would offer this incentive deal to those who already purchased the vehicle they may have happier customers.
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