After a production halt in February, the luxury Chinese EV brand HiPhi looks poised for a return. Financial woes forced HiPhi to press pause, but according to local media sources, the company got a much-needed financial boost and it's now gearing up to revive production lines.
The lifeline came from a Hong Kong-based company, providing HiPhi with a crucial strategic investment. Word has it that production could resume by late April or early May, putting HiPhi back on the road after a brief hiatus.
Reports indicate that HiPhi showrooms are already offering test drives and that one location in Shanghai is getting a spring cleaning, hinting that the brand is returing.
HiPhi isn't just aiming to restart; they're looking to reimagine. An all-new model based on the existing HiPhi Y is reportedly in the works, featuring exciting upgrades and a friendlier price tag designed to win over a wider audience.
The HiPhi Y is the brand's most affordable model, currently priced at around RMB 339,000 ($46,800), while the higher-end HiPhi X and HiPhi Z start at RMB 570,000 ($78,700) and RMB 510,000 ($70,400), respectively. This shift toward a cheaper EV could be precisely what HiPhi needs to gain a stronger foothold.
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