VW has implemented its ACCELERATE strategy a while ago and it is already paying dividends. The focus on emissions-free vehicles, increased production and new, “electric roadmap” are driving sales and deliveries up and the company managed to achieve a major goal a full year early.
Despite the global supply chain constraints, Volkswagen managed to deliver 500,000 electric cars to its customers. In two short years the company achieved sales it was hoping to get by the end of next year.
The outlook is very positive for VW, it still has over 135,000 orders on its books, the demand for the ID. family of cars is not slowing down. The company is speeding up its electric transition roadmap and now it plans to manufacture only electric cars from 2033.
The ambitious plans of VW involve launching ten new electric models before the end of 2026 - that is a very busy schedule. The company is sticking to its promise of introducing a sub-€25,000 electric car and the Aero B is to become a new flagship EV.
If you only read the press release, you’d almost believe the future is rosy for Volkswagen. The company even calls itself a “trailblazer” of software integration and digital customer experience. Clearly they have no clue how bad their software is and it explains why the software issue was a surprise for the company. Many models, including the electric Macan, are badly affected by software development delays. VW is teaming up with Horizon Robotics in a hope to catch up with the competition and recoup years of wasted time.
Software aside, the MEB platform is a huge advantage for the company. Its flexible nature allows for quick scaling up and use in many different models of electric cars. It is future-proof with OTA updates and as the battery and electric motor technology improves, so will the platform as well.
Is this the €25,000 ID.1?Half a million electric cars in two years is an achievement. Even more so when we look at what VW had to fight against - global pandemic, supply chain issues, chip shortages, raw materials price increases, inflation and macroeconomic downturn.
Despite all that the company managed to ramp up its production and introduce new models in pretty much every market it operates in. But it is the customer demand that drives the sales and with 135,000 customers still waiting for their cars, VW has plenty more work to do.
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