Sony and Honda have settled on a name for their evenly split joint venture - meet Sony Honda Mobility Inc. We guess Honda drew the short stick.
The newly-minted CEO of the partnership will be Honda exec Yasuhide Mizuno, while Sony's EVP, Izumi Kawanishi, is his Chief Operating Officer.
The joint venture's target for introducing its first EV to the market remains set at 2025. Honda will take care of manufacturing, safety, and mobility technologies, while Sony will provide imaging, sensing, telecommunication, network, and entertainment technologies.
The Vision-S 02, Sony's concept SUV
Meanwhile, Honda is working with GM to bring affordable EVs, based on the latter's Ultium battery tech. Their first products should go on sale in North America by 2024.
Missed opportunity. Should have been Honda Sony Mobility, then all their cars would start with HMS. Or it could be Sony Mobility with Honda, making it SMH.
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